The $925 million “healthy” deal that sold you out

In 2007, a beloved natural brand made a $925 million deal with Clorox.

It was hailed as a triumph:

💰 Bigger budgets.
🛒 More visibility.
🧴 Products on every shelf across America.

But beneath the glossy headlines, the deal came with a dark, dirty secret.

The brand you trusted for purity?

They sold your health out for profit.

Here’s how it all unraveled:

Their formulas were clean, simple, and natural. The very ingredients that earned your trust and nourished your skin were sacred. Pure beeswax. Thoughtfully sourced botanicals.

But after the deal, that purity got diluted. 

Slowly, quietly, they mixed in industrial alternatives: 

1. Soybean Oil: Highly processed, prone to oxidation, and often GMO, introducing free radicals that damage your skin and trigger allergies.

2. Sunflower Seed Oil: Packed with polyunsaturated omega-6, it promotes inflammation and oxidizes quickly, leading to premature aging.

3. Canola Oil: Chemically processed and stripped of nutrients, it can clog pores, trigger breakouts, and leave your skin feeling greasy and irritated instead of nourished.

Why did they make these swaps?

Because these oils are:

- Cheap to source – corporate budgets love low costs.

- Shelf-stable – longer shelf life means less waste, more profit.

- Easier to mass-produce – efficiency wins over integrity.

But you paid the price.

The products you once relied on for natural, soothing care were tainted. Instead of healing your skin, they introduced irritation, premature aging, and toxins.

The very thing that promised purity and wellness became a hidden source of harm.

So who betrayed you?

It was Burt’s Bees.

A brand built on beeswax and trust. 

A brand that once stood for authenticity, now reduced to just another cog in a corporate machine. 

They traded purpose for profit. 

They took your trust and turned it into a transaction.

This wasn’t just a business deal; it was a betrayal of everything they stood for—and everything you believed in.

At Grazly, we refuse to play that game.

We founded Grazly because our own health was at stake. Autoimmune issues led us to discover the healing power of a strict, animal-based diet. It wasn’t just a lifestyle shift; it saved our lives.

We’re here because we believe:

- Health is sacred – no compromises, no shortcuts.

- Your trust is precious – we won’t sell it for any payout.

- Nature knows best – we honor ancestral wisdom, not corporate greed.

We could cut corners.

We could pad our profits.

But we won’t (and never will).

Because when you stand for integrity, there’s no price tag.

Don’t let corporate greed compromise your health.

Choose food that fuels your body and honors your trust.

Your health is worth more than $925 million.

Matt
Co-Founder at Grazly